Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king.” Why is this the case? That even after decades, no matter the medium, content is still […]
Articles about Creating Web Content
These members-only articles provide tips for creating web content that WORKS. Anybody can slap a list of services on a page, but that doesn't mean people will read it. Or if they do that they will be inspired to pick up the phone and call you or otherwise contact you about doing business.
Why Your Content Should Pack an Emotional Punch
When you’re writing content for your website, you can write it in such a way that it sounds very factual and impersonal. Or, you can write in a way that really packs an emotional punch. By and large, most small publishers will do better with the latter approach. Of course, if you’re starting a purely […]
